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The Importance of Colour Labels for Food Products

The Importance of Colour Labels for Food Products Such as Sandwiches


On a purely marketing level, colour labels for a variety of food makes a lot of sense. For customers, it helps to differentiate certain products, for example a vegetarian meal from a meat feast or a sandwich containing fish.

Food labelling has become increasingly important for a variety of reasons, in part because of changes to legislation in recent years. Customers also like to know what they’re getting, whether they are buying from a small trader or someone who produces food products on a more industrial scale.


If you have sandwiches on display in your shop or even in your bar, canteen or café, and you have customers rushing in to eat, they want to be able to see what they’re getting clearly. Bright coloured sandwich catering labels can make all the difference. They can easily spot their favourite and get on with their lunch rather than trying to sifting through the selection.

Labels can also carry a host of information for the buyer from the sell by date to the list of ingredients. You can even use it to promote your business by including details of your website or online ordering service if you have one. If you think through your strategy for colour sandwich labels you can certainly improve the look and potential sale value of your menu. They’re easy to print on and are a cost effective solution many food products.

Legal Labelling

Of course, there are also plenty of legal aspects when it comes to labelling food of any type. Even if you are making the sandwiches yourself and selling direct to the public, there are rules that you have to adhere to. It’s a good idea to make sure that you are up to date with all these.

More and more of us nowadays are health conscious and like to check things like salt content and the number of calories we are consuming. If you want to give that information to your customers, then you really need to make sure you design and format your colour print labels well.

Other things you could include are whether the sandwich or food contains things that certain people are allergic to. You should do this even if you have no legal obligation to – not only does it helps keep customers safe, but it’s a good way to build trust and get repeat custom back to your business.

Choosing the Right Colour Printer Labels

Not all print labels are made equal. The last thing you want when you put your sandwiches in the cooler is for those labels to start peeling off or for the ink to run. That’s why you need to make sure that you source from a reputable sandwich labels supplier.

At Toner Express we offer a wide variety of brightly coloured sandwich catering labels that are ideal for any business. Available in a range of different sizes and often at discounted prices, you can make sure you have all the labels you need for the produce you create. Shop in our online store and see what we have to offer today.


Article Posted: 25/03/2017 01:00:01

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